Guidelines: Updated March 2021
Limited Purpose Use Only – Kauri Park. Proprietary & Confidential
Copyright © 2021 Kauri Park. All rights reserved.
Introduction.
These guidelines describe the visual and verbal elements that represent the Kauri Park Brand identity. This includes our name, logo and other elements such as colour, type and graphics.
Please seek sign off on all artwork where the Kauri Park logo is included.
Use of our name.
When writing our brand name the approved versions are as follows.
Use.
Kauri Park
Do not use.
KP
KauriPark
Kauri Park Nurseries
Full Logo
The full logo is to be reproduced in its preferred one colour version wherever possible. This is the preferred ‘Primary‘ option.
Do not
→ Change the color
→ Remove any elements
→ Compress or distort
Clear space guide.
Whenever you use the full logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Social Media Avatars.
For social media avatars the logo is used as shown (right).
Do not
→ Change the color
→ Use images
→ Reverse colors
Our primary font - Aventa Variable
Aventa Variable
Aventa is an exciting geometric typeface with contemporary touches. It’s born from strong elementary shapes, with clean circles interwoven with modern cuts and sharp edges.
It has distinctive voice, retaining the simplicity and elegance of classic geometric typefaces with a fresh, stylish rework.
It’s bold in personality and fills the space without shouting, appearing refined and confident. It’s high X-height and strong capitals sustain a large amount of visibility across all weights, and have been optically corrected for even better legibility.
Primary typeface - Aventa Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Typography & text hierarchy
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for NZILA layouts.
Sequencer and headlines for marketing
Mother Nature
-
Aventa Medium - Sentence case
36pt Type / 36pt Leading
Headings and Titles
Mother Nature
-
Aventa Medium - Sentence case
12pt Type / 12pt Leading
Bodycopy
Mother Nature
-
Aventa Light - Sentence case
10pt Type / 11pt Leading
Primary colours
A palette of primary colours has been developed, which comprise the “One Voice” colour scheme. Consistent use of these colours will contribute to the cohesive and harmonious look of the Kauri Park brand identity across all media.
HEX #1EBEC8
RGB 30, 190, 200
CMYK 70, 0, 25, 0
RESENE Hullabaloo G60-087-202
HEX #FDEE2F
RGB 253, 238, 47
CMYK 3, 0, 90, 0
RESENE Switched on G84-182-092
